(Time-Of-Use participation is growing)....It has gone from 400 to nearly 6,000 customers.

The Imperial Irrigation District has received a national Award of Excellence from the American Public Power Association for its Shift-and-Save customer outreach campaign, which helped drive a significant increase in residential participation in IID's Time-Of-Use electricity rate. IID was recognized in the web and Social Media category of APPA's Excellence in Public Power Communications Awards. Award recipients were honored during APPA's Customer Connections Conference held recently in Nashville, Tennessee.