The United States Drug Enforcement Administration will kick off the annual Red Ribbon Campaign October 23, 2018.
The National Red Ribbon Campaign began after drug traffickers in Mexico tortured and murdered Special Agent Enrique " Kiki " Camarena in 1985. The Red Ribbon Week started as a local effort in Camarena's hometown of Calexico when former Congressman Duncan Hunter and Camarena's high school friend , Henry Lozano , created Camarena Clubs to keep Kiki's memory alive. The National Family Partnership turned Red Ribbon Week into a national drug awareness campaign. An estimated 80 million people participate in the Red Ribbon events every year.