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The Store-Brand Story

El Centro, California (NAPSI) - Savvy shoppers know that it pays to buy store brands instead  of national-brand products. The savings from filling your cart with house  brands, which are created by chain and specialty retailers for their stores,  can chop one-third off your grocery bill.

That adds up to an extra $45 per  week if you typically spend $150 at the supermarket, which translates to  $2,340 per year.

From produce to personal care products, most everything today has a  store-brand version. But there’s more to store brands than just great  value. Here’s the story behind private-label products from Sandra  Gordon, one of the nation’s leading baby product experts and author of  the new book “Save a Bundle: 50+ Ways to Save Big on Baby Gear.”

Store Brands Cost Less to Produce

National brands typically cost more not because they’re better  quality (old think), but because marketing drives up the cost. Name-brand  manufacturers spend millions on marketing every year to attract customers and  build brand equity. They use expensive tactics like television advertising  and direct mail to get high-value coupons into consumers’ hands. These  costs are ultimately reflected in their retail prices. Store brands, on the  other hand, don’t advertise on a national scale. The cost savings from  little to no promotion get passed on to shoppers.

Store Brands Offer Top Quality

Just like name-brand products, store brands are tested for safety and  quality before they reach store shelves to consistently meet or exceed  customer expectations and federal requirements. Retailers and their  private-label manufacturers must produce products with standard nutrition  labeling and comply with federal and industry regulations. Store brands  strive to be as good as or better than national brands to stay in business.  Retailers and their private-label manufacturers know that even the most  budget-minded shopper won’t buy an inferior product for long.

Store-Brand Formula Meets FDA  Standards Like All Infant Formula Brands

When it comes to infant formula, store brands must meet Food and Drug  Administration standards just like their name-brand counterparts. Per federal  regulations, all infant formula sold in the United States—store brands  and name brands—must meet the same nutritional requirements of the  Federal Food, Drug, and Cosmetic Act for infant formula under the regulation  of the FDA. Store-brand infant formulas meet or exceed these requirements yet  cost up to 50 percent less, which adds up to $600 per year. Why pay up to 50  percent more for the exact same product?

Learn More

You can find store-brand formula at Walmart,  Target, Babies “R” Us, CVS, Kroger, Sam’s Club and  Walgreens. Look for the storebrand version of each  name-brand formula and make the nutritional comparison yourself. For more  information, visit