California Governor Gavin Newsome has signed an executive order to confront teen vaping.

The executive order directs the California Department of Public Health ( CDPH ) to launch a $20 million statewide digital and social media public awareness campaign to educate youth , young adults and parents about the health risks associated with vaping nicotine and cannabis products. CDPH is also tasked with developing recommendations to reduce smoking among young adults and teens by establishing warning signs with health risks where vaping products are sold and on product advertisements. 

Included in the executive order is the requirement that the California Department of Tax and Fee Administration develop recommendations to remove illegal or counterfeit vaping products from stores and reducing youth vaping consumption through increased enforcement and incorporating nicotine content into the calculation of the existing tax on electronic cigarettes. The governor also signed SB-39 , legislation that will impose stricter age verification requirements for tobacco products sold online or by mail.