Technology Offers Flattering Solutions - Fashion Matters PDF Print E-mail
Written by NAPSI   
Sunday, 23 October 2011 06:00

El Centro, California (NAPSI) - It’s taken a team of fashion experts, mathematicians and computer scientists to find a solution to the fit issues that concern nearly 60 percent of American women: plus-size women who wear size 12 and up.


The team spent nine months fitting real women, issuing extensive surveys and analyzing the data. It took over 10,000 in-person fittings of bras, pants and tops, and 1.25 million surveys among plus-size women, to find a workable solution to this fashion problem. The solution? Fashion Genius, technology that gives plus-size women what they have always craved: easy access to fashion that caters to their unique body shapes and style preferences.

Pieces That Fit And Flatter

The proprietary research conducted during the Fashion Genius research and development phase reveals that there is a strong correlation between the way plus-size women describe their shape, their weight distribution and what areas they look to conceal. When it comes to finding pieces that fit and flatter, 93 percent of plus-size women say they want to conceal their tummy, while 63 percent say they want to conceal their arms; when buying jeans and pants, 65 percent report problems with gaping at their waist.

An Individualized Approach

Only one in eight are happy with the fit of their bras, with cup shape, shoulder strap and band lines cited as major issues.

Sonsi and its sister brands Lane Bryant, Catherines and Fashion Bug have launched Fashion Genius, a breakthrough technology that will give plus-size women an individualized approach to the fit issue.

Creating Your Own Profile

Plus-size women can use Fashion Genius to create their very own personalized style and fit profiles by taking a simple survey about their body shape and style preferences. Once completed, each woman will be offered a personalized Style Profile and have the opportunity to style and purchase outfits from products recommended specifically for her.

Fashion Genius will become a plus-size woman’s new personal stylist, offering up product recommendations that fit and flatter her figure and style. She can create outfits just for her from these recommended products, along with shoes and accessories from Sonsi’s 300+ brands (well-known brands such as Lane Bryant, Kiyonna, Sydney’s Closet, IGIGI by Yuliya Raquel, and Sealed With a Kiss Designs). Fashion Genius can be found at and