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Help Children Learn To Love Reading

El Centro, California (NAPSI) - It’s never too early to get children to enjoy reading.  Reading Is Fundamental (RIF) and Macy’s teamed up to find out just how  early and often parents are reading with their children. The  results may surprise you.

Study Results

Few parents with kids age 8 and younger are engaged in nightly reading,  according to the new survey. The survey found only one in three parents read  bedtime stories with their children every night and 50 percent of parents say  their children spend more time with TV or video games than with books. The  study also found:

• While 87 percent of parents say they currently read bedtime  stories with their children, only one in three do so daily.

• Children of families with an annual household income below $35,000  are more likely to watch TV (40 percent) than read books (35 percent).

• Twice as many children prefer a printed book (20 percent) over an  e-book (9 percent), say parents who read both types of books to their  children.

Why Reading Is Important

According to the Annie E. Casey Foundation, children who don’t read  well by the end of third grade are four times more likely to drop out of high  school than proficient readers.

Yet the 2011 National Assessment of Educational Progress reveals that  two-thirds of U.S.  fourth graders—and more than four-fifths of those from low-income  families—are not reading proficiently.

In RIF’s review of major literacy  studies, researchers found a direct correlation between income level and the  number of books in the household, creating even more obstacles to developing  children’s literacy.

What’s Being Done

Fortunately, that’s where Reading Is Fundamental and Macy’s  come in. As the nation’s largest children’s literacy nonprofit, RIF has placed 410 million books in the hands of more  than 39 million children, mostly in underserved communities. And Macy’s  has been a longtime supporter of RIF,  helping to raise more than $25 million for the organization in the last 10  years.

What You Can Do

Through a program called Be Book Smart, you can give $3 at any Macy’s  register to help provide a book for a child. Macy’s will donate the  full amount to RIF, and you’ll get a  coupon for $10 off an in-store purchase of $50 or more. Visit your local  store June 21−July 21, 2013, to participate.

You can also enter a sweepstakes on Facebook by sharing images of quotes  from favorite authors with friends. Each week, one winner will be awarded a  $500 Macy’s gift card. For official rules and to enter the sweepstakes,  visit or No purchase is  necessary to enter or win a prize.

Learn More

To find out more about how you can help provide books to kids who need  them most, visit