Banners 728 Top

Googleleader

BannersTop

Making A Difference In Children’s Lives

Washington, DC (NAPSI) - Millions of young lives around the world can benefit from a  surprising resource. A major international corporation is using its global  expertise in hygiene and health, innovative technology and consumer  communication capabilities to help Save the Children deliver lifesaving  treatments.

The Problem

Many people are not aware of it, but nearly one in 10 child  deaths-approximately 800,000 each year-are due to diarrhea. Often, these  deaths are caused by poor home environments, inadequate personal hygiene and  lack of access to essential services such as health care, sanitation, clean  water and basic nutrition.

“At an unacceptable rate, children in the developing world are dying  from completely preventable diseases, like diarrhea,” says Justin  Forsyth, Chief Executive of Save the Children. “We have already made  dramatic progress in reducing the number of children dying, but there is  still much more that needs to be done.”

A Solution

The company, Reckitt Benckiser (RB), has teamed up with Save the Children  to target the devastating global death rate in children under 5 from diarrhea  by 2020. RB is a global consumer goods leader whose portfolio includes iconic  brands such as Clearasil, Durex, Mucinex, Lysol, Veet, Finish,  Air Wick and Woolite. Together, Save the Children  and RB want to help stop diarrhea from being one of the biggest causes of  death in children. While the goal is ambitious, they believe it’s  achievable.

“Businesses like RB have a responsibility beyond results. Our larger  role is to do more for the world. We want to make a difference by providing  innovative solutions for healthier lives and happier homes,” says Rakesh Kapoor, CEO of RB. “Our  growing partnership with Save the Children will go some way to creating  lasting improvements in the health and hygiene of vulnerable children and  families globally.”

To start, RB has provided initial funding of more than $35 million and is  engaging its more than 36,000 global employees in the fight. In addition, RB  is developing innovative products such as a low-cost “de-germer” and conducting a mass-reach hand hygiene  campaign to create safer home environments for babies and children.

The “Healthier kids, Happier homes” global partnership will  help bring RB and Save the Children a step closer to achieving their mutual  vision, one in which no child under the age of 5 dies from preventable  causes.

This is just one example of how business and nonprofit organizations can  make a difference in the world.

Learn More

For further facts on RB, go to www.rb.com.  To learn how you can help improve and extend children’s lives, go to www.savethechildren.org.